The on-the-ground partner for companies entering Africa.
Syncthesis is an agile firm that specializes in growth management, expansion and marketing for clients worldwide. We give companies the local relationships, people and execution they need to enter African markets and reach their growth objectives.
Trusted by 50+ companies
What is Syncthesis
A Firm built to Connect your Ideas and Create Solutions.
Syncthesis is an agile firm that specializes in growth management, expansion and marketing needs for clients worldwide.
We are the on-the-ground partner for companies entering African markets, and we are committed to empowering clients to achieve their growth objectives.
We have worked with a good number of companies, businesses and organizations globally, and we also offer services to government for youth initiatives and event management.
Services
Six ways we help you build and grow.
We have worked with a wide range of companies, businesses and organizations globally, across the following services.
Marketing
Marketing is what we do best. We promote your services and products to potential clients and customers, and build a strong brand identity in the ecosystem, backed by real community reach and on-ground execution across Africa, Europe and Asia.
- CampaignsTargeted campaigns that put your brand in front of the right communities.
- Community and growthStrategy, community building and targeted user acquisition.
- On the groundEvents, stakeholder dinners and activations that turn awareness into participation.
Research and Analysis
We dive deep into regional market data, user behaviors and regulatory landscapes to de-risk your expansion, and we give you the blueprint and insights needed for authentic regional adoption.
Design
A dedicated design team that delivers quality work on time, for branding, product localization, sales and campaigns.
Partnerships
As a firm, we focus on connecting and sealing partnerships between individuals, companies, organizations and businesses for positive output and growth.
Training
We focus on up-skilling and re-skilling teams and people for innovation and transformation, building their skills and knowledge in the latest technologies, including AI and security.
IRL Activities
We organize in-real-life events for companies and businesses for different purposes, including meetups, customer acquisition, conferences and survey meetings.
Featured work
A few of our works.
These three engagements are a small selection. They show how we take international Web3 projects onto the ground in Africa, through local relationships, community activation, talent coordination and physical execution. Select a case to read it.
01
VeryLongAnimals
Japan to Nigeria. Market entry and long-term community development.
Up to 8 events hosted
VeryLongAnimals
Japan to Nigeria. Market entry and long-term community development.
Building a lasting community for a Japanese Web3 brand
The challenge
Entering Africa takes more than online marketing. It takes local relationships, cultural understanding and steady engagement that keeps a community active after launch. VeryLongAnimals, a Japanese NFT project, needed real connections with its growing Nigerian audience.
What we delivered
- On-ground events: hosted up to eight events connecting the project with Nigerian community members.
- Local relationships: introduced the project to local participants and created room for genuine engagement.
- Beyond online: supported the project's presence through in-person activations.
- Long-term partnership: the relationship between our founder and the project's founder continues years after market entry.
02
Berachain
Nigeria and Kenya. Ecosystem expansion and community activation.
60% of active Web3 KOLs reported
Berachain
Nigeria and Kenya. Ecosystem expansion and community activation.
Turning a global mainnet moment into local ecosystem engagement
The challenge
A mainnet launch earns global attention, but that does not automatically become local awareness or developer interest. Berachain's entry into Africa needed coordinated work that brought stakeholders together in Nigeria while reaching developers in another key market.
What we delivered
- Stakeholder dinner: hosted in Nigeria ahead of the mainnet launch for prominent Web3 KOLs and developers.
- Kenya activation: ran developer-awareness activities in Nairobi on the same day.
- Community advocacy: mobilized hundreds of builders and community leaders behind the "Be Liquid" message.
- Experiential event: a poker-themed community tournament alongside the Lagos Poker Festival and BeraPoker.
03
INTMAX
Nigeria, Ghana and Kenya. Operational execution and cross-border logistics.
Up to 10,000 items, 3 countries
INTMAX
Nigeria, Ghana and Kenya. Operational execution and cross-border logistics.
Building the local execution capacity for African expansion
The challenge
Expanding across several African countries takes more than a marketing plan. INTMAX needed reliable people on the ground, merchandise produced quickly, and campaign materials delivered to the right markets.
What we delivered
- Local talent sourcing: recommended qualified personnel for on-site execution.
- High-volume production: produced up to 10,000 merchandise items through our fast-turnaround printing operation in Nigeria.
- Cross-border fulfilment: coordinated shipping from Nigeria to Ghana and Kenya for local activations.
- Multi-market support: bridged the gap between expansion plans and the physical requirements of running campaigns in three countries.
Syncthesis is more than a marketing firm for international Web3 companies. We provide the local relationships, people and execution needed to turn an expansion strategy into activity on the ground.
Why Syncthesis
What you get when you work with us.
- 01Local Relationships and Access
- 02Fast Market Activation
- 03Cultural Intelligence and Insights
- 04Multi-Country Operational Capacity
- 05Regulatory Navigation
- 06End-to-end Delivery
Founder's Note
At SYNCTHESIS, we don't just help companies enter Africa. We provide the relationships, people, infrastructure and execution to make their expansion work.
Boluwatife OgunsinaFounder of SYNCTHESIS LIMITED
Track record
Our achievements in numbers.
On the ground
Some Events we have Led or Contributed to.
Web3 Synergy
Uniting for innovation with Intmax, a panel bringing founders and builders together on cross-chain collaboration.
Gitex Africa
One of Africa's largest tech and startup gatherings, connecting global innovators across the continent.
Global Entrepreneurship Festival
A multi-track festival spanning investor pitches, hackathons, leadership forums and award galas.
Security in Web3
A free NFT for Beginners session presented by The NFT Hub on staying secure in Web3.
Bera Eco Dinner
A community dinner by BeraPoker in Nigeria, bringing the Berachain ecosystem together.
Gitex Kenya
Ecosystem partner at GITEX Kenya in Nairobi in May 2026, alongside the Inclusive AI Everything Summit and the AI Everything Kenya Expo.
Press and posts
Public references.
Independent coverage and public posts about our work and the projects we have supported.
SquirrelPR and Syncthesis Innovation Hub forge partnership
SquirrelPR and Syncthesis partner on a Web3 PR Accelerator, giving African startups discounted PR tools, mentorship and media spotlights.
Read articlePost by @missbitcoin_mai
View the original post on X.
View postSyncthesis at Gitex Africa 2024
Syncthesis took part as a collaborator in onboarding projects and companies at Gitex Africa 2024 in Marrakech, Morocco.
Read articleSquirrelPR, Syncthesis partner to boost visibility for African Web3 startups
SquirrelPR and Syncthesis Innovation Hub partner to boost visibility and credibility for African Web3 startups.
Read articlePost by @intmaxio
View the original post on X.
View postThe story of Akim and VeryLongAnimals in Nigeria
A long-form profile of the VeryLongAnimals founder and his move to Lagos, including the 2023 Nigeria events that drew 500+ participants.
Read articleSyncthesis at Gitex Africa 2024
Africa.com carries Syncthesis's announcement from Gitex Africa 2024.
Read articlePost by @vla_japan
View the original post on X.
View postSquirrelPR and Syncthesis Hub Partner to Elevate Web3 Startups Across Africa
Brand Times reports the Web3 PR Accelerator, where Syncthesis nominates startups for discounted PR tools and mentorship.
Read articleSyncthesis at Gitex Africa 2024
Syncthesis shares how it supported projects and companies at Gitex Africa 2024, carried by Ventures Africa.
Read articlePost by @syncthesis_
View the original post on X.
View postSquirrelPR and Syncthesis Innovation Hub Announce Strategic Partnership to Empower Web3 Startups in Africa
Investors King covers the strategic partnership and the Web3 PR Accelerator for African startups.
Read articleInterview with VeryLong Animals founder Akim (Japanese)
Nudge's company blog on why it introduced a credit card to the VeryLong Animals fan community, told through an interview with founder Akim.
Read articlePost by @missbitcoin_mai
View the original post on X.
View postSyncthesis At Gitex Africa 2024
MENAFN carries Syncthesis's announcement from Gitex Africa 2024.
Read articleSquirrelPR and Syncthesis Innovation Hub announce strategic partnership to empower Web3 startups in Africa
The Eagle Online announces the strategic partnership to empower Web3 startups in Africa.
Read articlePost by @web3africa1
View the original post on X.
View postSyncthesis at Gitex Africa 2024
Ethiopia's Capital Newspaper carries Syncthesis's announcement from Gitex Africa 2024.
Read articleSquirrelPR, Syncthesis Innovation Hub Partner to Support Web3 Startups in Africa
NewsOnline Nigeria covers the partnership and the Web3 PR Accelerator for African startups.
Read articleLinkedIn post
View the original post on LinkedIn.
View postSyncthesis at Gitex Africa 2024
IT News Online carries Syncthesis's announcement from Gitex Africa 2024.
Read articlePost by @missbitcoin_mai
View the original post on X.
View postPartnership set to promote Web3 startups across Africa
New Business Ethiopia carries the partnership aimed at promoting Web3 startups across Africa.
Read articleWhat our clients say
Trusted by companies expanding into Africa.
FAQ
Frequently asked questions.
Everything you need to know about Syncthesis.
What is Syncthesis and what do you do?
Syncthesis is an agile firm that specializes in growth management, expansion and marketing needs for clients worldwide. We are the on-the-ground partner for companies entering African markets, working across marketing, research and analysis, design, partnerships, training and in-person events.
What makes SYNCTHESIS one of the best marketing firms in Africa?
Our impact, network, and execution set us apart. SYNCTHESIS has helped top-tier projects from Japan, Europe, and the U.S. scale into Africa through full-stack marketing campaigns, technical and community development, and local ecosystem activation and events. We don't just market projects; we build thriving ecosystems around them.
Where are you based and where do you operate?
SYNCTHESIS is headquartered in Nigeria and operates in Nigeria, Kenya, Tanzania, Uganda, Rwanda, Morocco, Egypt, Ghana and South Africa. We serve as the cultural and strategic bridge between global innovation and African adoption, and 45% of our clients are Japanese companies. Our community work has reached Web2 and Web3 audiences across Africa, Europe and Asia.
What services does Syncthesis provide?
Six services: marketing (our strongest area), research and analysis, design, partnerships, training and IRL activities. You can work with us on one or combine several in a single engagement.
How does Syncthesis help international Web3 projects enter African markets?
We build local relationships, activate communities, coordinate talent, form partnerships and handle physical execution. For example, we hosted events for VeryLongAnimals in Nigeria, organized a stakeholder dinner and a same-day Nairobi activation for Berachain, and supported INTMAX with personnel sourcing, merchandise and cross-border logistics.
Do you offer market research before we enter a new country?
Yes. We dive deep into regional market data, user behaviors and regulatory landscapes to de-risk your expansion, and we give you the blueprint and insights needed for authentic regional adoption.
Do you work with governments and public institutions?
Yes. We also offer services to government for youth initiatives and event management.
What results and partnerships has Syncthesis achieved so far?
We have worked with 50+ companies and protocols, formed 20+ partnerships, activated 30+ events and conferences, reached 120K+ audience members and users, and trained 2000+ people through our workshops. You can read three of our engagements in detail in the case studies section.
How can my company work with Syncthesis?
Email contact@syncthesis.com with a short description of your project and what you want to achieve. We will get back to you shortly to discuss scope and next steps.
Let's connect
Have an idea? Let's create the solution.
Tell us about your project and we will get back to you shortly. Prefer email? Write to us directly.
